Institute of Convergence Science, Yonsei University

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심바이오틱라이프연구원/지속가능 문화서비스 경영 연구센터(센터장: 고은주 의류환경학과 교수)주최로 아래와 같이 세미나가 개최됩니다. 많은 관심과 참석 부탁드립니다.

날짜 및 시간 : 11월 8일(금) 오전 11시

장소 : 연세대 삼성관 308호

강연자 : Prof. Constantine S. Katsikeas (영국 University of Leeds / SSCI저널 JIM편집위원장)

강연 제목 : Drivers of Competitive Advantage and Performance in International Market Operations

강연 요약 :

As a result of the increasing globalization of markets and intensifying competition worldwide, the development of international market operations have become increasingly important for the survival, growth, and profitability of modern business organizations across business sectors. A major challenge facing companies in their attempt to develop successful foreign operations is how they can achieve and sustain positional advantage in those markets or market segments worldwide that they have chosen to operate.  In this lecture, attention will be given to discussing the process of competitive advantage and enhanced performance outcomes; the types of resources and types of capabilities that are particularly important to the achievement of a strong market position in foreign operations will be highlighted. Emphasis will be placed on examining conditions under which excellent competitive and marketing strategies can fail and circumstances under which good strategies can lead to positional advantage and superior performance.  The approach taken in the lecture will be managerial, and the discussion will be enriched by reference to leading organizations in the luxury product sectors and other industries that have established operations in domestic and international markets.

Prof. Constantine S. Katsikeas에 관한 소개는 다음과 같습니다.

Professor Constantine S. Katsikeas is Associate Dean (Faculty), holds the Arnold Ziff Research Chair in Marketing and International Management, and is Director of the Global and Strategic Marketing Research Center at University of Leeds, U.K. He is the Editor-in-Chief of Journal of International Marketing, published by the American Marketing Association, and Vice President for International Membership of the Academy of Marketing Science. He was the Marketing Division Chair during the period 2004-2010. His main teaching and research interests lie in marketing and sales management, global management, strategic alliances and competitive strategy. His articles have appeared in Journal of Marketing, Strategic Management Journal, Organization Science, Journal of International Business Studies, Decision Sciences, Journal of International Marketing, Journal of World Business, Journal of the Academy of Marketing Science, Journal of Business Research, and Industrial Marketing Management. He is the recipient of the American Marketing Association Global Marketing SIG’s 2013 Excellence in Global Marketing Award for outstanding research, published within the last 10 years, which has significantly influenced the direction of global marketing, the 2006 Hans B. Thorelli 5-Year Research Award by the American Marketing Association Foundation and the 1999 S. Tamer Cavusgil Award for the best Journal of International Marketing paper that advances the practice of international marketing management. He has taught managers from a range of organizations including Toyota, Delhaize Le Lion, Aramco, Coca Cola, Mitsui Chemicals, Atkins, Siemens, Boehringer Ingelheim, Sabic, Philip Morris, Minerva, Audi, Fortnum & Mason, A1 Telekom Austria, Mercedes-Benz, FirstPlus, Prozone, AB Vassilopoulos, GlaxoSmithKline, and Johnson & Johnson.